{"id":383,"date":"2025-08-09T18:08:41","date_gmt":"2025-08-09T10:08:41","guid":{"rendered":"http:\/\/ottimosito.com\/index.php\/2025\/11\/22\/inside-the-dreamy-world-of-loveshackfancy-qa-with-founder-rebecca-cohen\/"},"modified":"2025-11-22T21:04:58","modified_gmt":"2025-11-22T13:04:58","slug":"inside-the-dreamy-world-of-loveshackfancy-qa-with-founder-rebecca-cohen","status":"publish","type":"post","link":"https:\/\/ottimosito.com\/?p=383","title":{"rendered":"Inside the Dreamy World of LoveShackFancy: Q&A with Founder Rebecca Cohen"},"content":{"rendered":"
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You may already know Rebecca Cohen, and if you don\u2019t, well \u2013 we\u2019re willing to bet you know her brand. LOVESHACKFANCY.<\/p>\n

Yes \u2013 the ultra girly, whimsical line of fashion, fragrance and home decor that makes you feel like you\u2019ve stepped into a magical wonderland.<\/p>\n

Rebecca is the founder and creative director of LoveShackFancy, the iconic lifestyle brand known for its romantic, nostalgic, and effortlessly feminine aesthetic. Inspired by vintage treasures, travel, family, love and femininity, Rebecca weaves storytelling into everything she creates.<\/p>\n

You may have met her in this episode of The HIM & HER Show but in this post you\u2019ll learn how LSF started, its organic branding, what\u2019s next, and how Rebecca takes care of herself as a founder and mother of 2 girls. Plus, we\u2019re sharing Lauryn and Zaza\u2019s favorite LSF pieces \u2013 think pink bows and ruffles.<\/p>\n

With that, let\u2019s welcome Rebecca to the blog.<\/p>\n

+++<\/p>\n

Inside the Dreamy World of LoveShackFancy<\/h2>\n

Tell us a little about yourself and how LoveShackFancy came to be.<\/strong><\/h5>\n

Rebecca Cohen:<\/strong> More than twelve years ago, I made a hand-dyed halter dress for my bridesmaids for my wedding. At the time, I was the Senior Fashion and Beauty Editor at Cosmopolitan<\/em>, and completely immersed in the world of beauty, style, and storytelling. And from that one dress, a small line that grew, piece by piece, into a full lifestyle brand rooted in everything I love: nostalgia, femininity, and joy.<\/p>\n

Growing up in New York I was surrounded by creativity (and quite literally in the fashion closet), as my mom was the Creative Director at Seventeen<\/em> magazine. From her, I learned early on about the power of storytelling and celebrating every little moment. Fast-forward to now, and LoveShackFancy spans ready-to-wear, home, beauty, tweens, and girls. Every floral print, bow, and ruffle carries that same sense of whimsy and celebration that started it all. Our immersive boutiques (we have over 25 now across the U.S. and London!) are like stepping into a dream and each one tells its own story.<\/p>\n

I live in the West Village with my daughters, who inspire me endlessly, and my husband Todd, my partner in all things. LoveShackFancy is truly an extension of our lives: romantic, playful, and always filled with love. It\u2019s about creating those moments that make everyday life feel special.<\/p>\n

LoveShackFancy is romantic and dreamy, while being elegant and refined. How did the brand develop this personality?\u00a0<\/strong><\/h5>\n

RC:<\/strong> I\u2019m a romantic at heart, I celebrate everything and I\u2019ve always loved vintage pieces, travel, florals, and sweet memories from childhood\u2014all of which live at the heart and soul of LoveShackFancy. From the start, I wanted to create pieces that felt dreamy and nostalgic, real and lived-in, fantasy and everyday life.<\/p>\n

Every collection begins with emotion and storytelling as it\u2019s never just about designing clothes; it\u2019s about capturing a feeling. Over the years, our world has grown, but that sense of romance and femininity has never changed. Whether it\u2019s a dress, a boutique, or a fragrance, everything we create is meant to transport you.<\/p>\n

How did you zone in on your branding? Everyone can spot a LSF product, or even Instagram post right away! What are the top 2-3 most important elements that make a brand distinctive?<\/strong><\/h5>\n

RC:<\/strong> \u201cThat is so LoveShack!\u201d Is something we say often and at this point has practically become an adjective. But the truth is, I never set out to build a brand. LoveShackFancy was never about \u201cbranding.\u201d It was about building a world filled with love, beauty, and connection and it all happened organically: one dress, one photo, one shade of pink at a time, especially as I had my daughters, who have been my forever muses. I was just following what I loved: vintage treasures, bows, ruffles, florals, dreamy, nostalgic things. As LoveShackFancy grew, people started to say they could spot a dress, a shopping bag, or even a party from a mile away, and I knew we\u2019d created something special.\u00a0<\/p>\n

Here are a few of our brand codes that make everything so LoveShack:<\/em><\/p>\n

Pink.<\/strong> Every shade imaginable. It\u2019s our love language.<\/p>\n

Florals.<\/strong> Our LoveShackFancy library consists of over 2000 signature floral prints
Bows.<\/strong> On everything from our store moldings to the hems of our skirts.
Celebration.<\/strong> If it doesn\u2019t make you feel<\/em> something, it\u2019s not LoveShack.
Femininity.<\/strong> We believe femininity is strength.
Girl power.<\/strong> The ultimate girls\u2019 club\u2014women supporting women, always.<\/p>\n

\"LoveShackFancy<\/figure>\n
LSF has expanded its categories and is now in Home, Beauty and Kids\/Teen. How have you maintained the brand\u2019s beautiful aesthetic and voice while expanding into these areas?<\/strong><\/h5>\n

RC:<\/strong> As LoveShackFancy evolves, we always come back to our core codes. Whether it\u2019s a dress, a candle, or a ruffled pillow, it all has to feel<\/em> LoveShack. The color palette, the textures, the whimsy is all part of our DNA and there are many iterations of that. Therefore, expanding into Home, Beauty, Tween\/Teen, Cafes (!) and beyond, has felt totally natural because it\u2019s just more ways to live the LoveShack life. Every piece, scent, and space still tells a story\u2026 It\u2019s just a new chapter.<\/p>\n

As a mother to two girls, what is a quality you have as a woman in business that you hope they inherit?<\/strong><\/h5>\n

RC:<\/strong> My work ethic. I\u2019ve always been a hard worker and literally never stop. I mean, I used to sleep with my BlackBerry back in the day (not something I recommend, but it definitely sums up my twenties). I just hope my girls see that and know they can create anything<\/em> if they put their heart (and their hustle) into it.<\/p>\n

And I also want them to trust their instincts\u2014that little inner voice is everything. And lastly, I want them to surround themselves with people who lift them higher. The right energy, the right support system is everything.<\/p>\n

You have a lot on your plate as a working mom and business owner. Do you have a specific morning routine or nightly ritual that sets you up for the day ahead?<\/strong><\/h5>\n

RC:<\/strong> With two girls, a business, and a million moving parts, every day looks a little different. That said, I\u2019m much more of a night owl than a morning person. At night, I love hanging out with my friends and family, or going through old photos with a little glass of wine\u2014it\u2019s my version of unwinding. And in the morning? Let\u2019s just say my Mint Roller is my best friend for de-puffing before the day begins.<\/p>\n

You have incredible skin. Can you tell us about your skincare philosophy and beauty must-haves?<\/strong><\/h5>\n

RC:<\/strong> I used to be the worst<\/em> at skincare. I\u2019d sleep with my makeup on and forget to wash my face. But over the last few years, as my daughters have gotten into beauty and skincare, they\u2019ve taught me to take better care of my skin.<\/p>\n

My skincare philosophy is simple: I love anything that feels clean, fresh, and a little luxurious. I swear by my products from The Beauty Sandwich, and I never travel without my Skinny Confidential Mint Roller and eye patches, my go-tos for depuffing and a quick glow-up.<\/p>\n

Are there any wellness practices you swear by? <\/strong><\/h5>\n

RC: <\/strong>I\u2019m not a cold plunge girl yet<\/em> (never say never), but I\u2019m obsessed<\/em> with lymphatic drainage massages and facials. They just make me feel alive, and, let\u2019s be honest, snatched. It\u2019s the fastest way to de-puff, reset, and feel like I\u2019ve slept for twelve hours when I definitely didn\u2019t. That\u2019s my kind of wellness.\u00a0<\/p>\n

\"LoveShackFancy<\/figure>\n
What\u2019s next for LSF? Can you tell us any exciting things to look out for?<\/strong><\/h5>\n

RC:<\/strong> There\u2019s honestly so much<\/em> happening, it\u2019s hard to even keep track! We have some really exciting collaborations coming up for the holidays (can\u2019t spill just yet, but they\u2019re so<\/em> LoveShack). Think sparkle, celebration, and a few surprises you\u2019ll definitely want under your tree. We\u2019re also continuing to expand our world with new stores, new categories, and even more ways to live that LoveShack life. It\u2019s all about creating moments that feel special, romantic, and fun.\u00a0<\/p>\n

+++<\/p>\n

Be sure to listen to Rebecca on the show where she shares her favorite places to shop vintage, how she navigated massive brand growth, the power of storytelling and pivotal moments that have shaped the dreamy world of LoveShackFancy.<\/p>\n

Before we leave, Lauryn and Zaza absolutely adore the LSF\u2026<\/p>\n

+ vanity<\/p>\n

+ ring dish<\/p>\n

+ ruffle pillow<\/p>\n

+ lace cardigan<\/p>\n

+ baby blanket for Bond<\/p>\n

What\u2019s in your cart? The new arrivals section is stunning for the holidays.<\/p>\n

x, The Skinny Confidential team<\/p>\n

+ The new way creators are building long-term wealth.<\/em><\/p>\n

++ The mindset shift you need to learn from Emma Grede.<\/em><\/p>\n

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LOVESHACKFANCY:<\/h3>\n
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You may already know Rebecca Cohen, and if you don\u2019t, well \u2013 we\u2019re willing to bet you know her brand. LOVESHACKFANCY. Yes \u2013 the ultra girly, whimsical line of fashion, fragrance and home decor that makes you feel like you\u2019ve stepped into a magical wonderland. Rebecca is the founder and creative director of LoveShackFancy, the<\/p>\n","protected":false},"author":1,"featured_media":385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"_links":{"self":[{"href":"https:\/\/ottimosito.com\/index.php?rest_route=\/wp\/v2\/posts\/383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ottimosito.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ottimosito.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ottimosito.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ottimosito.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=383"}],"version-history":[{"count":1,"href":"https:\/\/ottimosito.com\/index.php?rest_route=\/wp\/v2\/posts\/383\/revisions"}],"predecessor-version":[{"id":617,"href":"https:\/\/ottimosito.com\/index.php?rest_route=\/wp\/v2\/posts\/383\/revisions\/617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ottimosito.com\/index.php?rest_route=\/wp\/v2\/media\/385"}],"wp:attachment":[{"href":"https:\/\/ottimosito.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ottimosito.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ottimosito.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}